Outline the Body of Your Post

Now that you have your angle and working title, it’s time to rough out sections for the body of your blog post

I’m a huge proponent of outlining. As a recovering perfectionist, I tend to obsess over details instead of focusing on the big picture structure of what I’m writing.

When outlining a post, I typically include:

• An intro teasing what the post will cover
• Key sections organized by topic/theme
• Major points that support each section
• A conclusion summarizing key takeaways

Here’s an example outline from a recent post:

Title

How I Grew My Blog Traffic to 100K Visitors Per Month

Introduction

Struggled for a year to get blog traffic over 500 visits per month

Tried every tactic but made mistake of chasing shortcuts

Implemented holistic long-term strategy focused on value and community

Traffic grew 20X in 16 months

Section 1 — Create Value

Research and test content ideas readers love

Promote value, not product pitches

Find unique angles on evergreen topics

Be authentic and opinionated

Section 2 — Build Community

Encourage discussion in comments

Use email list and forums to foster relationships

Respond to every question and comment

Show appreciation and recognize community members

Section 3 — Play the Long Game

Take “slow burn” approach to growth

Focus on depth of engagement over vanity metrics

Don’t expect overnight results

Persist through plateaus and setbacks

Conclusion

Success leaves clues — model others who’ve built authority sites

Stay patient and keep serving your audience

The rest will follow

• An intro teasing what the post will cover
• Key sections organized by topic/theme
• A conclusion summarizing key takeaways
• Major points that support each section

Customer Responses

Jhon

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Jackson

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Watson

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Ding

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